One of the biggest challenges of recent months has been keeping the Willamette Valley Vineyards Wine Center a surprise! It has been a great project to watch come together and I am so confident that you will love the results! Here is the article from the Yamhill Valley News Register about the Wine Center:
Wine Center Opening in Downtown McMinnville
October 23, 2009
Next month, McMinnville’s Downtown Historic District will become home to a brand new business. It’s the brainchild of Jim Bernau, the founder and CEO of Willamette Valley Vineyards, and one of his employees, Meg Murray.
Always a man brimming over with innovative ideas, Bernau put together the state’s only stockholder-owned and financed winery operation in 1988. He then built it into the third largest winery in Oregon with distribution in all 50 states and seven foreign countries.
His latest venture, The Willamette Valley Vineyards Wine Center, combines elements that could only have been conceived by someone wearing the hats of both entrepreneur and industry booster.
Scheduled to open on Saturday, Nov. 21, at 300 N.E. Third St., the center is designed around “sustainability” — a commitment that runs deep in the Oregon wine industry.
Murray said they decided to locate in McMinnville because it is the perfect place to begin a wine adventure. She will manage a staff of eight, offering tasting, sales, interpretive displays and detailed information about North Willamette Valley wine country touring, lodging and dining.
Visitors will be able to take advantage of a concierge-style service wherein employees suggest possible touring alternatives, assist in planning itineraries, help make reservations and arrange appointments.
The center’s interpretive element sets it apart from other retail outlets. Visitors will be able to view displays explaining the region’s geology, complete with samples of actual soil types.
Enlargements of American Viticultural Area maps will give them a comprehensive perspective of key growing areas, as well as the extent and specific locations of vineyard development within them.
Bernau said they intend to explore the long-term potential of the Willamette Valley’s wine future. Within the super-AVA’s 3.3-milllion-acre boundaries, more than 100,000 still unplanted acres have been identified as well-suited to winegrapes.
That fact, along with all the attributes that brought Oregon’s wine pioneers here in the late 1960s and early 1970s, will be conveyed within the Center’s 2,800 square feet of floor space. Fittingly reflecting the fundamental “green” theme, the flooring itself is made from recycled cork.
On the left, as you walk through the front entrance, a large wall will feature a 9-by-5-foot area upon which will be projected ever-changing, wine country images, including photographs by award-winning photographer and author Janis Miglavs.
One particularly impressive feature is a 19-foot-long table designed to seat 20 people for formal tastings.
The massive wooden piece incorporates backless bench seating. It was custom made for the space out of reclaimed poplar.
The central focus, of course, will be on the local industry’s ecologically sensitive practices, including LIVE and Salmon Safe, as well as the values and benefits of organics and biodynamics. Though primarily concentrating on the North Willamette Valley, staff members will also be prepared to provide information on the industry statewide.
At any given time, as many as a dozen tastes of selected wines will be available from Willamette Valley Vineyards’ current portfolio. Tasting options will be divided into three categories.
The first category consists of a complimentary tasting of three to six wines, the second of a $5 tasting of three to six reserve wines and the third a $10 comparative flight giving tasters the opportunity to compare a Willamette Valley Vineyards wine with the same variety from four or five other local-area wineries.
Reserve tasting fees will be refunded with a purchase of $50 or more. And with proof of residency, all Yamhill County residents will receive an additional 5 percent discount.
Though the new facility in McMinnville is a one-of-a-kind in Oregon, this is not Willamette Valley Vineyards’ first venture into the promotion of wine tourism beyond its own facility in Turner, south of Salem on Interstate 5. In September, Bernau partnered with The Salem Convention and Visitors Association’s Travel Salem program to open a tasting room and retail sales outlet at the program’s Travel Café Visitors Center in downtown Salem.
“We wanted a partner that exemplified the best of the tourism industry — innovation, sustainability and an internationally recognized brand,” said Travel Salem CEO Angie Morris. “We got all of that and more with Willamette Valley Vineyards.”
Bernau described his newest contribution to the Oregon wine scene as “a gateway with a mission.” To reach as many people as possible in working toward fulfillment of that mission, Murray plans keep the doors open from 10 a.m. to 7 p.m. seven days a week.
http://www.newsregister.com/blogentry/41998-wine+center+opening+downtown+mcminnville